The first beYon store is set to open in Mumbai on December 29.
“We wish to inform that Titan will launch the brand name “beYon – from the House of Titan” with an exclusive retail store in Mumbai on 29th December 2025 to cater to the adornment needs of women in lifestyle categories beyond watches, perfumes, sarees and handbags,” the company said in an exchange filing.
According to the company, the beYon brand is designed to cater to the contemporary lifestyle needs of women by offering a curated portfolio that includes Lab Grown Diamond (LGD) jewellery, sarees, perfumes, and handbags.
Titan also stated that expansion is already planned, with additional stores in Mumbai and Delhi coming up soon.
“beYon will offer a curated range of Lab Grown Diamond (LGD) jewellery making a start in this emerging category with plans to add a couple of more stores in Mumbai and Delhi in the immediate near future,” the company added.
Titan stock price performance
Titan shares have delivered a 1-year return of 20.24% and a YTD gain of 22.70%, according to exchange data. Its performance in the last three and six months stood at 20% and 8.08%, respectively, while the one-month return was 2.46%, reflecting steady buying interest ahead of the brand’s retail debut.Around 2 pm today, the shares of Titan Company were trading 2% higher at Rs 3,987.15 on the BSE.
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