Tata Motors Passenger Vehicles shares rise 3% on reintroducing Sierra SUV under Rs 15 lakh – News Air Insight

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Shares of Tata Motors Passenger Vehicles rose 2.9% to hit an intraday high of Rs 362.80 on Wednesday, November 26, after the company unveiled the highly anticipated 2025 Sierra SUV in India.

The new model marks the return of the iconic 1990s Sierra brand in a completely re-engineered avatar, targeting the fast-growing mid-size SUV market.

Tata Motors introduced the 2025 Sierra with an introductory price of Rs 11.49 lakh. Bookings are set to begin on December 16, 2025, while customer deliveries are scheduled to start from January 15, 2026.

The pricing strategy, keeping the base variant below Rs 15 lakh, positions the Sierra competitively against popular models like Kia Seltos, Maruti Suzuki Brezza, Hyundai Creta, and Mahindra Scorpio.

The new Sierra will be available in seven variants: Smart Plus, Pure, Pure Plus, Adventure, Adventure Plus, and Accomplished. Buyers will also be able to choose from six exterior colour themes, including Bengal Rouge, Andaman Adventure, Coorg Clouds, Munnar Mist, Mintal Grey, and Pristine White. A Dark Edition model with an all-black exterior theme is also in the works.

The 2025 lineup offers three powertrain options:

  • A 1.5-litre Kryotec turbo-diesel engine delivering 118 hp and 280 Nm of torque
  • A 1.5-litre Revotron naturally aspirated petrol unit with 106 hp and 145 Nm
  • A 1.5-litre Hyperion turbo-petrol engine producing 160 hp and 260 Nm

Transmission options include 6MT, 7DCA, and 6AT configurations. Additionally, Tata Motors has confirmed that an all-wheel drive (AWD) variant will join the lineup at a later stage. The company is expected to announce a full price list for all variants in December.

Ahead of the official launch, some dealers had already begun accepting expressions of interest from customers with small token amounts, starting from as low as Rs 11,000. While these are not official bookings, they signal strong early demand for the model.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)



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