Honasa Consumer Block Deal: Promoter Varun Alagh ups stake in Mamaearth parent as stock trades 15% below IPO price – News Air Insight

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Honasa Consumer promoter Varun Alagh on Monday increased his stake by 57 bps in the Mamaearth operator, adding nearly 18.52 lakh shares via a bulk deal. He bought shares from Bengaluru-based venture capital firm Fireside Ventures.

The bulk deal is valued at Rs 50 crore, and Alagh bought these shares at a price of Rs 270 apiece—a minor premium of 0.6% over the Friday closing price of Rs 268.45 on the NSE.

Before the deal, Alagh held 31.88% equity in the company, representing 10.37 crore shares as on September 30, 2025.

Meanwhile, Fireside Ventures held a 1.93% stake representing over 62.90 lakh shares in Honasa through Fireside Ventures Investment Fund I, as on September 30, 2025. After the deal, its holding has come down to 1.36% (44.38 lakh shares).

Honasa is a digital-first beauty and personal care (BPC) company that boasts of brands like Mamaearth, The Derma Co., and Aqualogica.


Ghazal Alagh, wife of Varun, is also a promoter in the company with 3.06% equity.

Also Read: John Cockerill bulk deal: Ramesh Damani buys Rs 13 crore stake as promoter pares holding by Rs 91 crore

Share price performance

Shares of Honasa Consumer ended today at Rs 276.20 on the NSE, gaining nearly 3% over the Friday closing price.

Listed in November 2023, Honasa shares are down 15% from their IPO issue price of Rs 324. The stock has been quite volatile with a 1-year beta of 1.1, according to Trendlyne.

The company reported a consolidated net profit of Rs 39 crore in the second quarter of FY26. This marked a significant turnaround from a net loss of Rs 18 crore in the same quarter of the previous year. Sequentially, the profit was marginally lower by 5% compared to Rs 41 crore in the April-June quarter.

Also Read: Belrise Industries block deal: SBI MF, BlackRock buy promoter’s 6.56% stake worth Rs 897 crore

The company reported a like-for-like (LFL) revenue from operations of Rs 566 crore in Q2FY26, reflecting a 22.5% year-on-year growth. Operating revenue stood at Rs 538 crore, up 16% year-on-year. The strong topline performance was driven by growth in focus categories and sustained product innovation.

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