The SME stock, which made its market debut on the BSE on July 4, became a multibagger in less than two months, achieving its lifetime high of Rs 282 against the issue price of Rs 85. The stock surged 232% during the rally.
However, the stock is now sharply down 60% and is trading around Rs 113.60. It hit a low of Rs 100 on December 31 but is still 25% higher than the IPO price.
Kacholia’s stake purchase in Adcounty Media during the October to December quarter happened when the stock was witnessing a correction, though we do not know the price at which he bought the stake.
Adcounty Media India’s Rs 50.69 crore IPO was entirely a fresh issue of 59.63 lakh shares priced at Rs 80 to Rs 85 per share, with a face value of Rs 10.
The IPO, which opened on June 26 and closed on July 1, attracted healthy demand across investor categories. It witnessed a strong listing at Rs 130, a premium of 53% over the issue price.
The anchor book saw robust participation, with the company raising Rs 14.33 crore from anchor investors ahead of the IPO. The post-issue market capitalisation of Adcounty Media India stands at approximately Rs 191 crore.Adcounty Media is a BrandTech company offering digital advertising solutions such as programmatic advertising, SEO, social media campaigns, and performance marketing through CPC, CPA, CPL and CPI models. It also operates in the advertising technology space through its in-house tool BidCounty, which supports automated ad campaigns.
Financially, Adcounty Media India reported a 66% year-on-year jump in net profit to Rs 13.75 crore for FY25, on a revenue base of Rs 69.58 crore.
The stock was up 5% today, hitting the day’s high of Rs 113.60.
The company’s market capitalisation is Rs 255.61 crore.
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