The SEBI Investor Survey 2025 is one of the largest household surveys on investor participation in India, conducted in association with AMFI, NSE, BSE, NSDL, and CDSL, and executed by Kantar. Covering over 90,000 households across 400 cities and 1,000 villages, it captures insights from investors, non-investors, lapsers, intenders, and intermediaries.
The survey aims to assess awareness, penetration, barriers, motivators, and investor behavior in India’s securities market, offering a detailed snapshot of how households approach financial products and market participation.