The women were allegedly also asked to undress on set, raising serious concerns about consent, safety, and exploitation in digital entertainment.
The NCW, led by Chairperson Vijaya Rahatkar, termed the content “deeply disturbing” and said it violates women’s dignity, blurs the line between entertainment and abuse, and promotes sexual coercion under the guise of reality content.
“Any media content that promotes misogyny, coerces women into compromising situations, or disregards ethical boundaries will not be tolerated,” Rahatkar said in a statement.
If the allegations are proven true, the actions may attract penal provisions under the Bhartiya Nyaya Sanhita, 2023, and the Information Technology Act, 2000, the Commission noted. ” Viral clips show women being coerced into intimate acts on camera. NCW slams the platform for promoting vulgarity & violating consent,” it said in a post on X.
Urging streaming platforms to act responsibly, the NCW said digital media must ensure content complies with the law and does not exploit women in the name of entertainment.