The Rs 80.11 crore IPO, which was entirely a fresh issue of 55,25,000 shares, was priced at Rs 145 per share. At the issue price, the company commands a pre-IPO market cap of about Rs 303 crore.
The book-built issue, which was open for subscription from February 25 to February 27, saw healthy overall demand, closing with a total subscription of 4.26 times. The qualified institutional buyer (QIB) portion (excluding anchor) was subscribed 8.29 times, while the NII segment saw 5.05 times subscription. The retail category was subscribed 1.61 times.
Ahead of the IPO, the company raised Rs 22.81 crore from anchor investors on February 24. A total of 15,73,000 shares were allotted to anchor investors.
Business and financials
Yaap Digital operates as a digital content and marketing services agency, offering integrated solutions across design, discovery and distribution. The company operates in India, the UAE and Singapore, with a total employee strength of 108 as of February 18.
Its services span influencer marketing, data-driven brand campaigns, paid media amplification and creative storytelling. The company positions itself as a digital-first agency built around data, content and technology.
For the nine months ended December 31, 2025, the company reported total income of Rs 91.42 crore and profit after tax of Rs 9.21 crore. In FY25, it posted revenue of Rs 154.40 crore and PAT of Rs 11.93 crore.
Use of proceeds
The company plans to use Rs 34 crore towards part payment for the proposed acquisition of GoZoop Online. It will also allocate Rs 4.01 crore towards setting up an AI-led short-form content production hub, Rs 16 crore for incremental working capital and the balance for inorganic growth and general corporate purposes.
While the subscription numbers, particularly from QIBs, were strong, the flat GMP suggests that listing gains may be limited in the near term. Investors will watch closely whether institutional demand translates into post-listing stability or whether broader SME market sentiment keeps the debut muted.
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