According to the agreement, the company’s subsidiary Marico South-East Asia Corporation (MSEA) will acquire 75% of Skinetiq’s total shares from its existing shareholders and said it can acquire Skinetiq’s remaining shares after FY28, given the achievement of requisite milestones.
“The investment in Skinetiq reflects our commitment to building a strong premium beauty play in Vietnam and advancing our D2C strategy internationally,” said Saugata Gupta, managing director and CEO, Marico Ltd, adding that Vietnam remains a priority market for the company due to its “strong macroeconomic fundamentals and rapidly evolving beauty landscape.”
Co-founded by Bui Ngoc Anh and Vietnamese beauty blogger Hannah Nguyen in 2020, Skinetiq owns the digital-first skincare brand Candid and holds exclusive distribution rights in the country for the premium skincare brand Murad.
In 2025, Skinetiq reported a revenue of Rs 152 crore with a mid-twenties EBITDA margin.
Marico Ltd has remained bullish on acquisitions to diversify its D2C portfolio as witnessed by the recent acquisition of Indian plant-based protein brand Cosmix in early February.
“We remain focused on advancing our diversification agenda in both India and overseas businesses and will maintain investments to drive the same,” the company said in its recent earnings call.