Sanjay Chitkara, Senior Vice President at LG Electronics India, says the brand will continue to strengthen its leadership in core categories while pushing hard into new growth areas. “We are the category leader in almost every major appliance. Along with that, we’re also focusing on newer B2B businesses like information display panels and e-blackboards — areas that are growing twice as fast as our B2C segment,” he told ET Now.
New affordable-premium range for mass market
In a move aimed squarely at India’s huge mid-market consumer base, LG is launching a new range of budget-friendly appliances — starting with double-door refrigerators and top-load washing machines, followed by air conditioners and microwaves.
“Our goal is to share our premium leadership with volume-zone customers,” Chitkara explained. “The new lineup combines India-specific features with a very reasonable price. It’s for consumers who want premium quality but at a smarter price point.”
Balancing margins and market share
For LG, growth isn’t just about chasing numbers. “It’s not an either-or situation for us,” Chitkara said. “We want sustainable growth — market share, margins, and long-term value — all balanced together.”
Expanding reach beyond metros
With 35,000 retail touchpoints and over 780 exclusive LG brand stores, the company already has one of the strongest distribution networks in India. Now, it plans to go deeper into Tier-II and Tier-III cities with new brand stores and its latest product lineup.
“These new products will be available from November, primarily in smaller towns,” Chitkara said. “It’s not just a plan — the products are ready, and we’re rolling them out next month.”
Festive season demand looks bright
This Diwali, LG expects a strong festive sales season, helped by GST cuts, extended wedding demand, and the weekend Dhanteras. “India is a strong consumption-driven economy,” Chitkara said. “These are not luxury products anymore — they’re essentials. We’re expecting robust demand not just for Diwali, but well into the wedding season too.”
Innovation is the real differentiator
Competition may be heating up in the consumer durables space, but Chitkara sees that as a positive. “Competition drives us to innovate faster and serve better,” he said. “Our future strategy will continue to focus on world-class customer experience, innovative products, and our strong channel partnerships.”
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