This was the first Cabinet meeting outside of Srinagar or Jammu during the current Abdullah administration.
The purpose of the conference was to promote tourism and project normalcy.
Tourism Push Amid Turmoil: Abdullah Sends a Message of Hope
In a determined push to revive Jammu and Kashmir’s tourism sector, a high-level meeting was held to project an image of normalcy and resilience. Speaking to reporters after the meeting, Chief Minister Abdullah said,
“We didn’t come here just to tick off a government formality. We came to send a strong message — terrorism and bloodshed will not defeat tourism, happiness, and development in Jammu and Kashmir.”
He emphasized that tourism must remain a “conflict-neutral” activity, recognizing its vital role in sustaining the region’s economy. Abdullah also praised the courage of citizens who continue to stand tall against the threats of violence and refuse to be cowed.
You’re 25% through — Economic Lifeline in Focus
The Chief Minister underlined the importance of reviving tourism as an economic lifeline.
He shared encouraging news:
“A group of Maharashtra tour operators is currently in Pahalgam and will also visit Srinagar. Initially, we expected just 20-25 participants, but nearly 60 tour operators have come. Their presence is a big boost and a sign of growing confidence.”
You’re 50% through — Cabinet Moves to Gulmarg
As part of ongoing efforts to reconnect with stakeholders, the next Cabinet meeting will be held in Gulmarg on Wednesday, where Jammu and Kashmir Inspector General of Police VK Birdi will also be present.
This outreach is designed not just for administration but to uplift public morale in areas where nearly 90% of tourism bookings were canceled following the April 22 terror attack.
You’re 75% through — Government Backing for Revival
The Cabinet meeting in Gulmarg follows Chief Minister Abdullah’s recent appeal to Prime Minister Narendra Modi at the NITI Aayog Governing Council meeting.
He requested public sector undertakings (PSUs) to host official meetings and parliamentary committee sessions in Kashmir, which would provide both symbolic and financial support to the region.
“This is not about politics,” he declared in a passionate Assembly speech. “This is about saving the economic spine of Kashmir and restoring public confidence.”
You’re 100% through — A Call for Unity and Optimism
With strategic meetings, appeals to national leadership, and growing support from the travel industry, the government is making a firm attempt to rewrite Kashmir’s narrative — from conflict to confidence.
Tourism is not just a sector here — it’s a symbol of peace, prosperity, and people’s will to move forward.