The UK launch follows Hero’s expansion into Italy and Spain earlier this year as part of its broader push to strengthen its European footprint. The Hunk 440, compliant with Euro 5+ standards, targets the growing mid-capacity motorcycle segment and is positioned as a high-performance yet accessible option for UK riders.
Sanjay Bhan, Executive Vice President at Hero MotoCorp, said the move represents a key milestone in the company’s global strategy. He noted that the partnership with MotoGB will help the brand build local presence and expand its network across the region.
Under the agreement, MotoGB will distribute Hero’s products through more than 25 dealerships and service centres across the UK, with plans to expand the network to over 35 outlets by 2026. The company said this will include authorised sales, service, and technical support centres aimed at improving after-sales access and reliability for customers.
Matt Kay, General Manager at MotoGB, said the collaboration aligns with the company’s focus on offering affordable and reliable options to riders. He added that the partnership will begin with the introduction of the Hunk 440, combining modern features with practical performance suited to UK conditions.
Hero MotoCorp, which has sold over 125 million two-wheelers globally, has been focusing on expanding its international presence in recent years. The company’s entry into the UK adds to its portfolio of European operations and reflects its broader ambition to position itself as a global two-wheeler player.Last week, the two-wheeler major announced its official entry into the Spanish market through a distribution partnership with Noria Motos, a subsidiary of the ONEX Group.This expansion marked Hero MotoCorp’s presence in its 50th international market and came close on the heels of its recent launch in Italy, further cementing the company’s footprint across Europe.
Under the tie-up, Noria Motos will handle the distribution of Hero’s Euro 5+ compliant motorcycles, starting with about 30 outlets across Spain. The network is expected to expand to over 50 stores by 2026 and reach full deployment by 2028.
Hero MotoCorp shares ended the previous session 1% lower at Rs 5,587 per share. The stock has risen 41% in the last 6 months.
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