Half of Zerodha’s women clients manage their own accounts, but more progress needed: Nithin Kamath – News Air Insight

With investment awareness rising among women, nearly 50% of Zerodha’s female users now manage their own demat accounts, according to founder and CEO Nithin Kamath. He called it an encouraging trend but noted that there is still significant room for improvement.

This marks a major improvement from 2014–15, when just 2–3% of Zerodha’s customers were women, Kamath said.

“I still remember that around 2014–15, only 2–3% of our customers were women. Today, that number is about 30%. When I saw this spike, I was surprised and wanted to understand what had changed. So we ran a small survey among a couple of hundred customers,” Kamath said in a tweet.

“Roughly 50% of the women use their accounts on their own, while the other 50% have their accounts managed by someone else, such as their husbands, brothers, or children. The fact that half of the accounts are self-managed is a good start, but this needs to change significantly,” he added.

Also Read: Youngsters want to become Nikhil or Nithin Kamath but don’t want to use Zerodha: Ankur Warikoo

Kamath said that Zerodha is trying to encourage more women to take charge of their finances and shared a link to the company’s initiative, ‘In Her Interest‘.

“We’re trying to encourage more women to take charge of their finances through http://inherinterest.club. We’re also supporting @ladieswholead_ and other initiatives. If you have any suggestions on what else we could do, I’d love to hear them,” he tweeted.

Kamath frequently tweets about Zerodha’s various initiatives, as well as company- and investment-related issues.

The Zerodha founder recently reflected on the company’s unconventional growth journey, highlighting how customer referrals and word-of-mouth publicity, rather than advertising, have helped the discount broker acquire customers since its inception.

Zerodha introduced its customer referral program at its launch in 2010. Over the years, the incentives under this program have changed multiple times due to evolving SEBI regulations. Kamath pointed to 2018–19 as a phase when referrals dipped significantly after the Securities and Exchange Board of India disallowed cash-based referral incentives.

Read More: Customer trust and referrals drive Zerodha, not incentives: Nithin Kamath

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