The Mumbai-based company operates on an asset-light business model, with a strong focus on product design and development.
As of March 2025, with a portfolio of over 3,000 designs spanning over 30 product varieties and 113 catalogues (involving a combination of products and designs) launched in the last four years, Euro Pratik functions as a fast-fashion brand within the industry.
The company’s products are distributed through a well-established and extensive network across 116 cities in India, as of March 2025.
According to a Technopak Report, the company provides durable and eco-friendly alternatives to traditional wall decor like wallpaper products and premium wall paints. Its distribution network spans 116 cities in India, with 180 distributors operating across 25 states and five union territories in India, according to the Technopak Report.
Also Read: Urban Company IPO opens with 35% GMP. Should you subscribe?Euro Pratik Sales’ revenue from operations increased by 28% to Rs 284 crore for FY25 from Rs 222 crore for fiscal 2024. Profit after tax increased by 22% to Rs 76 crore for FY25 from Rs 63 crore for FY24.The offer is being made through the book-building process, wherein not more than 50% of the net offer is allocated to qualified institutional buyers, and not less than 15% and 35% of the net offer are assigned to non-institutional and retail individual bidders respectively.
Axis Capital and DAM Capital Advisors are the book-running lead managers, and MUFG Intime India is the registrar of the offer.
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