Williams, who has steered operations since 2015, has already handed off his portfolio—including supply chain, AppleCare, and China operations—to Sabih Khan, the company’s new operating chief.
A spokesperson for Apple declined to comment on the changes to Bloomberg, but the news outlet’s sources said the shake-up is part of a strategic move to streamline leadership and position the company for its next phase of growth (Bloomberg, 2025).
Eddy Cue takes the reins of Apple’s health & fitness empire
In one of the most notable shifts, Eddy Cue, Apple’s services chief, will now oversee the company’s health and fitness teams.
The move merges the efforts of Sumbul Desai (health) and Jay Blahnik (Fitness+) under one roof. While Blahnik will report to Desai, Cue will take the helm, guiding the combined team, the report further noted.Cue already oversees Apple’s streaming and cloud services, including TV+, Music, iCloud, and Maps, and now his portfolio will expand into health, underscoring the growing importance of wellness in Apple’s ecosystem.The restructuring comes just ahead of Apple’s highly anticipated Health+ subscription service, set to launch in 2026.
The platform, powered by AI, promises personalised guidance on exercise, nutrition, and sleep, signalling Apple’s ambition to turn wellness into a major revenue stream.
Federighi & Ternus: Expanding tech dominions
Craig Federighi, Apple’s software chief, is taking on watchOS in addition to his earlier responsibilities with Siri and visionOS for the Vision Pro headset.
Federighi’s expanded role noted the tech giant’s focus on software excellence in its wearable devices, particularly the Apple Watch (Bloomberg, 2025).
Meanwhile, on the hardware side, John Ternus now has full control of Apple Watch engineering.
Although he previously oversaw the team, Williams had been deeply involved in smartwatch launches. Ternus, just 50, is widely seen as a potential heir to CEO Tim Cook, who turns 65 next year.
More changes loom in Apple’s executive suite
The company is also navigating other leadership moves: John Giannandrea, AI chief, is slated for replacement, while Lisa Jackson, head of environment and government affairs, is considering retirement.
In addition, Johny Srouji, Apple’s chip mastermind, is reportedly evaluating his future as well, Bloomberg News further reported.
These moves reflect a larger strategy: aligning leadership with Apple’s next frontier—wellness, wearables, and AI-driven services.
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