Apple is gearing up for one of its most packed launch cycles in years, with five new products set to debut in the days leading up to the company’s March 4 “Apple Experience” event. The information comes from Mark Gurman’s latest Power On newsletter for Bloomberg, which outlines Apple’s multi-day rollout strategy and its broader push across Macs, iPhones and iPads.
Major lineup incoming
According to Gurman, Apple plans to reveal a new low-cost MacBook, updated MacBook Air and MacBook Pro models, a refreshed iPhone 17e, and at least one new iPad between March 2 and March 4. This staggered set of announcements marks a shift from Apple’s usual single-keynote approach, highlighting a more global, experiential strategy.
The March 4 event itself will take place simultaneously in New York, London, and Shanghai, with hands-on sessions expected to play a bigger role than traditional stage presentations.
Gurman notes that the centerpiece of this wave is the low-cost MacBook
This has been designed to compete directly with entry-level Windows laptops and Chromebooks. Instead of using an M-series chip, the device is expected to run on the A18 Pro, the same processor class used in iPhones – a move that allows Apple to drive down cost while keeping performance competitive.
At the same time, the refreshed MacBook Air and Pro models will continue Apple’s premium performance push, likely using the newest generation of its M-series chips. This positions Apple to hit both ends of the market: affordability for casual and education-sector users, and high-end options for creators and professionals.
For buyers, this rapid-fire launch cycle signals a major refresh window
Anyone considering upgrades across the Mac, iPhone or iPad lineup may benefit from waiting until the rollout is complete. Gurman’s reporting suggests the low-cost MacBook could become one of Apple’s most important products of 2026, potentially reshaping the laptop landscape by offering a full macOS experience at a lower entry point.
Meanwhile, the iPhone 17e and new iPads could help Apple strengthen its mid-range offerings, an increasingly competitive segment in global markets.
Broader strategic context
Though the March 4 event won’t focus on wearables, Gurman writes that Apple’s longer-term roadmap includes a significant push into AI-driven wearables and visual intelligence. This aligns with CEO Tim Cook’s recent hints that AI-first hardware will define Apple’s next decade. The company is accelerating development of smart glasses and next-generation wearables that integrate deeply with Apple Intelligence software.
What’s next
The next two weeks are expected to deliver a steady stream of announcements, culminating in Apple’s global showcase. Analysts will be watching closely for pricing, performance claims and how Apple positions the low-cost MacBook against the broader market. As Gurman emphasizes, this rollout marks the start of a transformative year for Apple, blending aggressive hardware refreshes with a growing shift toward AI-centric product design.