A CNBC Awaaz report stated that Flipkart Investments is the likely seller. The sale was conducted at Rs 130 per share, bringing the total deal size to over Rs 900 crore, the report added. The move marks one of the larger exits by a private investor from a domestic retail company this year. Multiple institutional investors are expected to participate in the block deal, indicating continued interest in India’s premium lifestyle and apparel space despite recent volatility.
Aditya Birla Lifestyle Brands (ABLB), part of the Aditya Birla Group, operates under Aditya Birla Fashion and Retail Ltd. (ABFRL), one of India’s largest branded apparel and lifestyle companies.
The company manages iconic brands including Louis Philippe, Van Heusen, Allen Solly, and Peter England, and has, in recent years, diversified into segments such as ethnic wear, activewear, and global luxury fashion.
ABLB acts as the group’s platform for scaling its premium and luxury portfolio, with partnerships spanning leading international names like Reebok, Ralph Lauren, Hackett London, and Ted Baker.
The company was demerged from Aditya Birla Fashion and Retail (ABFRL) in May 2025 and comprises four industry-leading lifestyle brands—Louis Philippe, Van Heusen, Allen Solly, and Peter England—as well as emerging brands such as Van Heusen Innerwear, Reebok, and American Eagle.At about 9:40 am, shares of the company were trading at Rs 148, higher by 8.3% from the last close on the NSE. Aditya Birla Lifestyle Brands’ shares have increased by 7% in the last 6 months.(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
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