Sebi flags 1 lakh social media posts for misleading content, says unregulated influencers pose direct risk – News Air Insight

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While describing unregulated influencers as a direct risk to investors, Sebi chief Tuhin Kanta Pandey on Friday said the markets regulator has flagged more than 1 lakh social media posts for dishing out misleading content.

“Investor protection begins with investor education. We face the onslaught of fake apps, clone websites, unrealistic performance claims and unregistered entities misleading investors. Unregulated influencers pose a direct risk to investors, with 62% making investment decisions based on their recommendations, as the Sebi survey points out,” Pandey said at the CNBC-TV18 Global Leadership Summit 2025.

He said Sebi is actively monitoring social media for misleading content, and more than 1 lakh such items have been escalated for taking down from social platforms.

“Potential investors are being held back by perceived risk aversion, perceived complexity, and a lack of trust. Secondly, there is an opportunity to bring new investors into the fold,” he said while highlighting Sebi’s role as not just a guardian of trust but also as a facilitator of capital formation.

Pandey underlined that the health of India’s primary market remains robust, with Rs 2 lakh crore already raised from public issues this year. “We will continue to streamline the capital-raising process,” he said, noting that the regulator’s ongoing reforms aim to make India’s markets faster, more transparent, and more inclusive.


He described India’s domestic capital base as a “deep well waiting to be deployed”, indicating the growing strength of household savings and local institutional participation in driving market momentum.

Weekly F&O expiry

The Sebi chief said that the regulator will soon finalise an options framework, one that aligns with global standards but remains “tailored to India’s needs.”

“Derivatives play a vital role in price discovery,” Pandey said, adding that Sebi’s approach to futures and options (F&O) will be “calibrated and data-based.” A discussion paper outlining this approach is expected soon.

Pandey also confirmed that weekly F&O is working well, providing certainty to market participants.

Short-selling, SLBM, and buybacks under review

Pandey acknowledged that India’s securities lending and borrowing mechanism (SLBM) remains underdeveloped compared with other jurisdictions. To address this, Sebi will comprehensively review the short-selling and SLBM frameworks.

He also said the regulator would examine buyback norms to enhance transparency and investor confidence.

MF TER

On regulatory costs and caps, Pandey struck a balanced tone: “The cap is a cap, it’s a ceiling. We are discussing whether the ceiling is too low. Transparency in costs remains non-negotiable.”

He reiterated that Sebi’s regulatory stance is one of ‘optimum regulation,’ neither too tight nor too loose, designed to make India’s markets ‘future-ready.’

Pandey also pointed to the need for further deepening of India’s bond market, saying that while several measures have been taken, “much remains to be done.”

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He added that Sebi will soon undertake a review of the Listing Obligations and Disclosure Requirements (LODR) framework, a key regulation governing listed companies, to strengthen corporate governance and transparency.



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