The move marks RCPL’s entry into the healthy functional beverages category, a segment that has been witnessing rapid growth on the back of rising consumer demand for natural and health-oriented alternatives.
Through this joint venture with Naturedge, RCPL aims to broaden its beverage portfolio by offering a range of herbal and natural drinks. RCPL stated that the step is part of its strategy to strengthen its position as a total beverage company, expanding beyond traditional categories into functional and wellness-driven segments.
The company highlighted that the healthy functional beverage market in India represents a significant opportunity, supported by a strong shift in consumer preference towards healthier lifestyles and natural product choices.
Naturedge Beverages, founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from the Baidyanath Group, has built its identity around blending the principles of Ayurveda with modern beverage formats.
Its flagship brand, Shunya, is positioned as a functional packaged beverage infused with herbs and superfoods while being free from sugar and calories.The drink includes ingredients such as Ashwagandha, Brahmi, Khus, Kokum, and Green Tea, offering consumers wellness benefits associated with traditional Indian herbs. RCPL has been steadily building its beverage portfolio since its inception in 2022. The company has expanded aggressively through acquisitions and product launches, including the takeover of Campa, the introduction of Campa Energy, and the addition of Raskik beverages.With the inclusion of Shunya under its umbrella, RCPL reaffirmed its intent to provide a comprehensive beverage portfolio to Indian consumers.
The company noted that this partnership with Naturedge would allow it to expand offerings in multiple categories, including energy drinks, still beverages, energy shots, and herb-infused water, thereby catering to evolving consumer needs.
The company emphasised that its vision is to transform the beverage experience for Indian consumers by creating a portfolio that addresses both taste and health, reflecting long-term growth opportunities in the segment.
On Monday, Reliance Industries shares closed 0.5% higher at Rs 1,380.95 on the BSE.
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