
The state cabinet passed the Uttar Pradesh Digital Media Policy 2024, which imposes harsh penalties for anyone found to have posted anything offensive to the nation.
These punishments can include a three-year sentence or life in jail.
Sections of the policy also provide for legal action against organizations or businesses that post “objectionable content.”
Strategy empowers sharing of government’s plans
The new approach supports the spread of data connected with government plans and accomplishments.
This will be worked with through promotions on different web-based entertainment stages.
The point is to advance straightforwardness and keep residents informed about the public authority’s drives.
The strategy was declared following a bureau meeting, where Uttar Pradesh Priest Sanjay Nishad expressed that web-based entertainment stages like Instagram will currently be directed and given ads.
UP government to pay powerhouses for advancing its work
The Uttar Pradesh Computerized Media Strategy 2024 likewise incorporates an arrangement for drawing in with online entertainment powerhouses.
In light of their devotee and endorser count, powerhouses could procure up to ₹8 lakh each month for advancing the public authority’s work.
This drive covers famous stages like X (previously Twitter), Instagram, Shorts, Webcast, Facebook, and YouTube.
The specific compensation will rely upon the force to be reckoned with’s devotees and perspectives.
Most extreme regularly scheduled installment limits for powerhouses
The strategy sets most extreme regularly scheduled installment limits for a powerhouses on different stages.
For Twitter, Facebook, and Instagram, these are covered at ₹5 lakh, ₹4 lakh, and ₹3 lakh individually.
On YouTube, as far as possible for recordings, shorts and webcasts are set at ₹8 lakh, ₹7 lakh, ₹6 lakh and ₹4 lakh separately.
These figures feature the public authority’s obligation to utilizing virtual entertainment for straightforward correspondence.
Computerized office ‘V-Structure’ to deal with government’s commercials
According to the new strategy, a computerized office named “V-Structure” has been delegated to deal with the public authority’s commercials.
This office will be answerable for exhibiting recordings, virtual entertainment presents and reels related on a government plans and accomplishments.
The execution of the Uttar Pradesh Computerized Media Strategy 2024 will begin when the principles are laid out, reports said.