This year’s Wrapped introduces a “sound town” system in addition to the standard stats.
Based on listening habits, it matches users with a city that has similar musical tastes.
Spotify’s entertaining addition distinguishes it from rivals such as Apple Music Replay and YouTube Music’s seasonal/annual Recap analyses.
Fresh Arrivals on Spotify Wrapped
Spotify Wrapped 2023 offers a “me in 2023” facility in addition to the “sound town” feature.
It links one of the twelve characters that the platform has created to the listening habits of its users.
The following are some of them: Shapeshifter, Roboticist, Collector, Fanatic, Hunter, Hypnotist, Time Traveler, Alchemist, Cyclops, Luminary, Mastermind, and Vampire.
For example, the Alchemist character stands for users who make more playlists than others, and the Luminary character represents a preference for bright, cheerful music.
Wrapped is now available online as well.
In addition, Wrapped presents the peak listening month for every user’s five favorite artists and arranges popular genres like components of an artistically constructed sandwich. For the first time, Wrapped is available not just on the apps but also on the web.
Completed experience for podcasters and artists
Artists and podcasters are not overlooked by Spotify Wrapped, which gathers their year’s most popular content.
Spotify is holding listening parties in honor of Wrapped, where musicians like Chelsea Cutler, JVKE, and Ava Max can interact with fans, stream their hit songs, sell merchandise, and more.
Additionally, Spotify’s AI DJ will walk users through their Wrapped stats and provide commentary on their favorite artists during the first week of Wrapped data availability.
How about the Indian subcontinent?
Tamil Pop, Punjabi Pop, and Bollywood music are the three genres that Indians stream the most in 2023.
For the third year in a row, Arijit Singh ranked 12th globally and was the most streamed artist.
With over 275 million streams, King and Saurabh Lokhande’s Maan Meri Jaan was the most streamed song here.
As of 2023, the most streamed podcast on Spotify in India is the Shrimad Bhagavad Gita.