The company announced on Tuesday that the partnership will enhance AI capabilities across its consumer-facing platforms — Zomato, Blinkit, District, and Hyperpure — as well as partner platforms and internal systems.
The collaboration will also encompass Eternal’s social impact initiative, Feeding India, and its AI-native venture, Nugget, highlighting the company’s efforts to integrate AI as core infrastructure across its commerce ecosystem.
As part of the tie-up, Eternal will leverage OpenAI’s Enterprise API platform to reimagine how customers and partners interact with its applications. The company plans to roll out advanced AI features across partner ecosystems while integrating state-of-the-art coding models into its internal AI orchestration systems.
The company plans to deploy OpenAI’s models across a range of targeted use cases. These include AI-assisted workflows designed to support merchants and delivery partners, contextual AI assistants integrated directly into partner portals, and experimental initiatives focused on next-generation search and discovery experiences.
Eternal said these initiatives aim to make AI more useful in everyday operational decisions while maintaining the reliability and speed required across its high-volume platforms.
Albinder Dhindsa, Group CEO of Eternal, said the collaboration will help the company innovate across high-leverage areas such as software development and on-ground operational efficiency, while exploring evolving AI tools and their practical applications.Gold, Silver Rates Today Live Updates: Gold rises on dip-buying; silver slips amid Lunar New Year thin trade
Eternal stock performance and technical view
On Tuesday, Eternal shares ended 1.78% lower at Rs 281.50 on the NSE.
From a technical perspective, Trendlyne data shows the stock’s 14-day Relative Strength Index (RSI) stands at 48. An RSI below 30 is considered oversold, while a reading above 70 signals overbought conditions. Moving average indicators suggest a cautious undertone, with the stock trading below 7 out of 8 simple moving averages (SMAs), indicating prevailing bearish momentum in the near term.
Investors will closely track price action in Wednesday’s session as markets react to the company’s aggressive AI integration strategy.
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